Revance Therapeutics Inc (RVNC)

[iwfal]

Not easy to get those burned accounts back. Last Q conf call talked about that.

Yes, I know they talked about it altho it to an analyst question w explicit terminology (‘account repair’ IIRC) to really highlight that they think of it the same way internally, but try to soft peddle it.

And, yes, I know it’s hard. Hence my interest in the metric I just explained. But my guess is that altho mgt knows some variant of this by-account metric… they aren’t going to publicize it. Instead they’ll stick to the ‘reorder revenues’ metric alone bc it looks better.

That said, once price competition kicks in via advertising by injectors, I’d expect reluctant accounts to start looking again. The question is how long that process takes. I don’t expect it to be fast.